I'm a Product Design Leader passionate about taking on complex problems and designing elegant, simple solutions that surprise and delight users.

I believe in cross-functional collaboration with colleagues who speak their minds and involve end users early.

I'm a Product Design Leader with a passion for taking on complex problems and designing elegant, simple solutions that surprise and delight users.


I believe in cross-functional collaboration with colleagues who speak their minds and involve end users early.

Avassa Systems (2021 - 2023)
Product Design • Design Strategy • UX Research • Product Management
Overtone Studios (2021)
Product Design • Product Management • Design Sprint
Milkywire (2020 - 2021)
App Design • User Research • Design Sprint
With an engineering degree and a background as a strategist, I’m a cross-disciplinary system thinker.

As a people person, I thrive in the company of others. I enjoy working with inquisitive and talented people on challenging design and technology projects that have the potential for a broad positive impact.
With an engineering degree and a background as a strategist, I’m a cross-disciplinary system thinker.

As a people person, I thrive in the company of others. I enjoy working with inquisitive and talented people on challenging design and technology projects that have the potential for a broad positive impact.

More projects (selection)

Lead designer, Flat Capital
Led the design of a new website for venture capital firm Flat Capital.
2021
Lead designer and project manager, Augment Partners
Led the design and development of a new website for investment advisory firm Augment Partners.
2021
Lecturer and course manager, Forsbergs Skola
Course: Digital Creative, on the topics of Design, Innovation strategy, and Branding. The average student reviews were 4.9 out of 5.
2019-2020
Product design lead, Extenda Retail
Directed the design work for back-office and Point of Sale products, managed product direction, and served as a liaison between various teams. Created a design system as the foundation for multiple products.
2019-2020
Kronans Apotek, UX Lead
Responsible for UX and UI for the entire e-commerce site. Developed a comprehensive UX strategy that defined objectives and guidelines for UX. Part of the product management team.
2017-2020
Cool Company, UX Research Lead
Conducted extensive user research for payroll management firm Cool Company. Created user personas and mapped user journeys for key business functionalities.
2018
More projects (selection)
Lead designer, Flat Capital
2021
Led the design of a new website for venture capital firm Flat Capital.
Lead designer and project manager, Augment Partners
2021
Led the design and development of a new website for investment advisory firm Augment Partners.
Lecturer and course manager, Forsbergs Skola
2019 - 2020
Course: Digital Creative, on the topics of Design, Innovation strategy, and Branding. The average student reviews 4.9/5.
Product design lead, Extenda Retail
2019 - 2020
Directed the design work for back-office and Point of Sale products, managed product direction, and served as a liaison between various teams. Created a design system as the foundation for multiple products.
Kronans Apotek, UX Lead
2017 - 2020
Responsible for UX and UI for the entire e-commerce site. Developed a comprehensive UX strategy that defined objectives and guidelines for UX. Part of the product management team.
Cool Company, UX Research Lead
2018
Conducted extensive user research for payroll management firm Cool Company. Created user personas and mapped user journeys for key business functionalities.